Why it’s important to focus on food photography

When words fail, photography speaks. Ok, we know that isn’t the saying but it certainly is true… especially when it comes to food photography. Whether you’re selling a product, enticing customers into a restaurant or convincing them to try a recipe, food photography is important. Discover all the reasons why, what makes a great shot and how we approach creating incredible content for food and drink brands.

Shot to the left created for Pazza.

The power of photography

Food photography tells a story. From the backdrop and lighting to dishes and props, all aspects of your shots share a narrative. Your content builds an identity for who you are as a brand and how you want your audience to feel. If you’re more rustic, down to earth and edgy, make sure your imagery reflects that. Ditch the light pastel colours and stick to darker tones, wooden back drops and plenty of texture!

Food photography, just like any photography, should trigger emotions. With food and drink photography you want viewers to instantly think (or better yet say) YUM! This will spark a reaction with customers, encouraging them to place an order, book a table or cook up a recipe.

Eat with your eyes

Food shots want to look natural and believable. Take the extra time to add the little details and finishing touches to perfect a shot and allow your audience to engage with the image in front of them. When it comes to styling, the scene wants to be set up to look like it’s about to be enjoyed, tucked into and demolished. From introducing cutlery to poured drinks, the viewer wants to believe they can dive right in at that moment. When setting up a shot, natural light is the most flattering for food photography providing that authentic look and feel

(see more on our thoughts around natural lighting techniques here). It’s important to take into account all the props, the ingredients and height of the food when it comes to perfecting the angles – after all, no one wants to see a super stuffed sandwich or scrumptious pancake stack from overhead.

Photography is the recipe for success

Investing in great photography for your food business is crucial. Whether it’s a new product launch or an exclusive menu, nailing the content is the best way to tempt your hungry customers. The expertise of our professional photographers and stylists are second to none when it comes to making food look mouth-wateringly tempting and well, irresistible. Don’t deter your audience with subpar content before they’ve even had the chance to try your product, menu or recipe – whether we’re shooting in the studio or location, we make sure our food photography always gets that 5 star service!

Looking to upgrade your menu or capture content for your online marketing channels? We’d love to chat – get in touch.

Thoughts from the Eat & Breathe kitchen

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